They needed no reason . They came simply because he was Jewish descent . The NAZIs stormed into his home , arresting him and his entire family . Soon , they were herded like cattle , packed into a train , and then sent to a death camp in Krakow . His most disturbing nightmares were seeing his family shot before his eyes .
Somehow he continued . One day he looked at the nightmare around him and confronted a truth – if he stayed there even one more day , he would surely die . He decided he must escape , it must be done immediately !!!
He didn’t know how , but he simply know he must escape at all cost . For weeks , he asked other prisoners , “How can we escape from this horrible place ?”
The answers other prisoners gave usually were , “Don’t be a fool ! Just accept ur fate !” , some other said , “Asking such questions will only torture ur soul …. Just do like the others and pray u’ll survive !” All of the others were too scared to think anything outside the box . However , this man became obsessed with escape , and even when his answers didn’t make any sense , he pushed himself and kept asking over and over again , “How can escape ? There must be away !”
Maybe it was the result of intensity he asked the question . Or maybe just the natural instinct of continually focusing on one burning question – the giant power of human mind and spirit awakened in this man . One day , he saw a huge piles of dead bodies thrown into a truck . Other prisoners , after seeing those might scream , “Why God make something so evil !” , or “Why God has done this to me ?” , or “I will be like them !” . He could ask the same question like others , but this man , Stanislavski Lech , asked different question .He ask himself , “How to use this to escape ?” , and he got his answer .
He got into the pile of bodies and pretended he was dead . He kept patient even when his body was almost crushed as more and more bodies were put on top of him . The horrible smell of rotting flesh of dead bodies , surrounded him for hours . He waited and waited , risking and hoping no one will notice him , a living man under the dead bodies , hoping sooner or later , the truck will start moving – although he didn’t know where he will be brought to .
Then , he heard sound of engine . The truck seem to move . After insanely long hours , the truck stopped . The dead bodies and him were dumped into a big open grave . He patiently waited for hours until his body become numb . When night came , he pushed and pushed his nearly paralyzed body . His spirit was so strong . He managed to get up and ran naked more than twenty-miles away for freedom .
What was the difference between Stavinski Lech and other prisoners ? Of course , he was brave , he took risk , he was stubborn – that helped him escape . But one critical difference between him and normal prisoners , was HE ASKED A DIFFERENT QUESTION ….. THINKS OUT OF THE BOX …..
He asked different question , and his brain came up with a solution that saved his life !
What is that all about ?
GUTS …. KeBERANIan dan RISK TAKING
These 2 are basic part of ECONOMY
Benda2 ni tak diajar di kolej dan sekolah .
Gates , Dell , diorang ni ambil risiko dan jadilah company besar2 yg beri pekerjaan kpd jutaan pekerja .
Graham Bell , pencita lamu dan banyak lagi berani dan degil , that’s why u get those kind of tech in front of ur eyes 2day .
Tak yah jauh2 . Kat Malaysia pun dah cukup . Proton dan PETRONAS , pembekal utama kerja2 utk rakyat Malaysia yg sepatutnya takde kerja –
Proton ni tertubuh sbb Dr Mahathir tahan malu kena gelak oleh org .
Petronas – sbb Dr Mahathir , Ku Li , berani sangat . Ya lah sebelum ni yg pegang hak menggali petrol di Laut China Selatan ialah Exxon Mobile – the threat came directly from USA , why because EXON-MOBILE was nationally-owned by US govn .
FIkir2 kan lah !
Friday, December 7, 2007
Advertising Is Dying !
Advertising was based on a foundation which turns out to be a house of cards. Since the first days of newspaper advertising, it’s been accepted by everyone that advertising is non-accountable. Advertising works, based on logic that if you put an ad in front of enough people enough times, they spend money (?). but if u ask real businessmen or USAHAWAN around , they will tell u this logic is unacceptable . even some of my friends who work in promotion n marketing department always make joke like this ,
“I know half of my advertising budget is wasted , but I don’t know which half (Ha!ha!)”
Well , actually , this joke is not a joke . in fact , I bet more than 80% money that all companies spend on advertising (TV,radio,magazine,newspaper,tec) is doing no good . Trillions of dollars or RM a year are spent on advertising and it’s been generally accepted that half of that money (and likely more) is wasted .
What if you could actually find which dollars were going to be a waste before you spent them? That’s what’s happening in the world of advertising. New techniques for measuring the effectiveness of advertising (a movement cleverly called “accountability”) are appearing every day. dozens of advanced companies had methods to track and measure whether every dollar spent on an ad turned into a sale. All of a sudden, we can now start to see which ads are working and which ones are waste. And, as we predicted, most of them are waste. If you watch users interact with web sites containing advertising, you quickly notice how the users develop techniques to avoid looking at the ads. We’re not the only ones seeing this. Anybody who watches users with an eye tracker on pages with advertising can see how users avoid looking at the ads. Others have seen how users even avoid looking at the innocuous Ad-sense ads that populate many sites. This isn’t just on the Internet. People buy DVRs so they can skip ads on TV. They rent movies and TV show DVD collections to avoid sitting through ads. And now they download shows from iTunes so they can watch a 1-hour show in 42 minutes. So, with these new tools for accountability, we can see where the waste is happening. And, from what we’ve seen in our research, it’s happening practically everywhere.
Why advertise ? because we are all made to believe advertising , whatever medium it is , is the only way . But now, we have new tools. We have methods to say which ads are working and which ones aren’t doing anything. As a result of those analysis , they conclude that advertising is near to useless to many companies , in other words , we can just say they are tricked by the advertising companies , n maybe the marketing managers .
Anyway , after the logic kind of people discover this , they will say :
-We wont spend on something that is not working . or , when these managers become more intelligent , they will say :
-We wont spend on something that cannot be measured .
When that happens , we can officially declare ADVERTISING is dead .
So, where will those trillions of dollars go? Into a better marketing investment, I believe. And that investment will be improving the customer experience.
If you look at any study in the last ten years about how people are influenced to make purchases, u’ll see the biggest contributor isn’t television or radio advertising. It’s not the animated ads that float across your screen when you’re trying to do something else. It’s not billboards or direct mail. It’s not celebrity endorsements like Mawi or Rosyam Nor , or having a logo featured on a Formula One race car.
A friend spent a couple of thousand hours over the last few years analysing website visitor behaviour and he believes ADVERTISING is dying , except that he doesn’t think the situation will change very fast in the Internet space even though this is the most accountable and measurable of all advertising media . How many online ads are counted as viewed when they are blocked by an ad blocker? Yet advertisers still spend money on this.How many online ads are counted as served when a website visitor closes the ad down before it has even completely appeared on their screen? Yet advertisers still spend their money on this?How many online ads annoy website visitors and create a negative brand experience the opposite effect to that the advertiser intends? Yet advertisers still spend their money.How many companies undertake Search Engine Optimisation only to direct customers to useless or ineffective landing pages? Yet advertisers are spending increasing amounts of money on this activity.I quote this from TIME magazine , Internet Advertising is set to grow globally to $51.6 billion by 2010 at a rate of 18.1% . We live in a consumer world where black is marketed as white, the Emperor has no clothes and truth and logic have little place.
I don’t believe the myth that users expect everything for free. I think HBO, the Wall Street Journal, EUROSPORTS , and, yes, ASTRO have all proved, among others, that people will pay for quality content and services. People will pay for value. The trick is understanding what that value is.
Now many do advertising sponsorships of content, the content producer focuses less on the value to the consumer and, instead, focuses on delivering value to the advertiser. Sometimes, they can deliver that value by producing high-quality audiences for the advertisers. But, more times than not, they don’t. Since advertisers can’t tell if their spend is working for them, it wasn’t worth the effort to make something people really want. The result is advertiser-sponsored content bends to the mediocre.
Those relationships have to be direct, and human , like mouth to mouth marketing , or SALESMAN-ship – some call this method as Viral Marketing . On both the vendor and the customer side. Yes, this will be tunggang-terbalik . Much falling apart will happen before something that works comes together. But it's better to get ahead of this curve than behind it .
There are new skills to develop here. We can't tell customers to read the bug lists and check the man pages.
We'll have help from technology, specifically social software. Wikis, blogs and IM are three obvious ones. But we need more. Especially around corporate websites. We need to get marketing out of the website construction game. Company websites should provide the shortest possible routes between customers and useful information. Period. That goes for both prospective and existing customers. There should also be some linkage outside to other sites that are useful to customers. A site that's "sticky" , spam-like is busy failing.
“I know half of my advertising budget is wasted , but I don’t know which half (Ha!ha!)”
Well , actually , this joke is not a joke . in fact , I bet more than 80% money that all companies spend on advertising (TV,radio,magazine,newspaper,tec) is doing no good . Trillions of dollars or RM a year are spent on advertising and it’s been generally accepted that half of that money (and likely more) is wasted .
What if you could actually find which dollars were going to be a waste before you spent them? That’s what’s happening in the world of advertising. New techniques for measuring the effectiveness of advertising (a movement cleverly called “accountability”) are appearing every day. dozens of advanced companies had methods to track and measure whether every dollar spent on an ad turned into a sale. All of a sudden, we can now start to see which ads are working and which ones are waste. And, as we predicted, most of them are waste. If you watch users interact with web sites containing advertising, you quickly notice how the users develop techniques to avoid looking at the ads. We’re not the only ones seeing this. Anybody who watches users with an eye tracker on pages with advertising can see how users avoid looking at the ads. Others have seen how users even avoid looking at the innocuous Ad-sense ads that populate many sites. This isn’t just on the Internet. People buy DVRs so they can skip ads on TV. They rent movies and TV show DVD collections to avoid sitting through ads. And now they download shows from iTunes so they can watch a 1-hour show in 42 minutes. So, with these new tools for accountability, we can see where the waste is happening. And, from what we’ve seen in our research, it’s happening practically everywhere.
Why advertise ? because we are all made to believe advertising , whatever medium it is , is the only way . But now, we have new tools. We have methods to say which ads are working and which ones aren’t doing anything. As a result of those analysis , they conclude that advertising is near to useless to many companies , in other words , we can just say they are tricked by the advertising companies , n maybe the marketing managers .
Anyway , after the logic kind of people discover this , they will say :
-We wont spend on something that is not working . or , when these managers become more intelligent , they will say :
-We wont spend on something that cannot be measured .
When that happens , we can officially declare ADVERTISING is dead .
So, where will those trillions of dollars go? Into a better marketing investment, I believe. And that investment will be improving the customer experience.
If you look at any study in the last ten years about how people are influenced to make purchases, u’ll see the biggest contributor isn’t television or radio advertising. It’s not the animated ads that float across your screen when you’re trying to do something else. It’s not billboards or direct mail. It’s not celebrity endorsements like Mawi or Rosyam Nor , or having a logo featured on a Formula One race car.
A friend spent a couple of thousand hours over the last few years analysing website visitor behaviour and he believes ADVERTISING is dying , except that he doesn’t think the situation will change very fast in the Internet space even though this is the most accountable and measurable of all advertising media . How many online ads are counted as viewed when they are blocked by an ad blocker? Yet advertisers still spend money on this.How many online ads are counted as served when a website visitor closes the ad down before it has even completely appeared on their screen? Yet advertisers still spend their money on this?How many online ads annoy website visitors and create a negative brand experience the opposite effect to that the advertiser intends? Yet advertisers still spend their money.How many companies undertake Search Engine Optimisation only to direct customers to useless or ineffective landing pages? Yet advertisers are spending increasing amounts of money on this activity.I quote this from TIME magazine , Internet Advertising is set to grow globally to $51.6 billion by 2010 at a rate of 18.1% . We live in a consumer world where black is marketed as white, the Emperor has no clothes and truth and logic have little place.
I don’t believe the myth that users expect everything for free. I think HBO, the Wall Street Journal, EUROSPORTS , and, yes, ASTRO have all proved, among others, that people will pay for quality content and services. People will pay for value. The trick is understanding what that value is.
Now many do advertising sponsorships of content, the content producer focuses less on the value to the consumer and, instead, focuses on delivering value to the advertiser. Sometimes, they can deliver that value by producing high-quality audiences for the advertisers. But, more times than not, they don’t. Since advertisers can’t tell if their spend is working for them, it wasn’t worth the effort to make something people really want. The result is advertiser-sponsored content bends to the mediocre.
Those relationships have to be direct, and human , like mouth to mouth marketing , or SALESMAN-ship – some call this method as Viral Marketing . On both the vendor and the customer side. Yes, this will be tunggang-terbalik . Much falling apart will happen before something that works comes together. But it's better to get ahead of this curve than behind it .
There are new skills to develop here. We can't tell customers to read the bug lists and check the man pages.
We'll have help from technology, specifically social software. Wikis, blogs and IM are three obvious ones. But we need more. Especially around corporate websites. We need to get marketing out of the website construction game. Company websites should provide the shortest possible routes between customers and useful information. Period. That goes for both prospective and existing customers. There should also be some linkage outside to other sites that are useful to customers. A site that's "sticky" , spam-like is busy failing.
Marketing Vs Sales - 2 Different thing , stupid !
If traditional advertising still works for you, I bet you aren't really advertising. You're persuading. Persuading is what matters , n that’s what advertisement n marketing campaign don’t do , or may I say , it is just the nature of advertisement n marketing people , who unlike salesman , advertisement n marketing works by going around the bush . The target of a business is to increase sales , but what they do is decorate , playing with words n colours , rhetoric , dancing around to make people feel good , but the problem advertisement / marketing effort whatsoever , don’t turn people to buy the goods / services .
Before I explain, let me ask u ,what is the difference between SALES n MARKETING ?
Truth is, they're almost identical. Or they should be. The only true difference between the two is the ability to accurately measure cause and effect. It's easier to fire an ineffective salesman than an ineffective ad firm. At least, it used to be. Ineffective advertising has finally been exposed, n , like a vampire, it's withering away under the rays of sunlight.
Where does the light come from? Web analytics. Web analytics is a cure for not only bad advertising but also bad sales. We can now measure the effects of offsite ads and online conversion. We can measure what actually happens rather than speculate. We see when email or banners are working but the site is failing. We know more about our customers, what they do, and in some cases why they do it.
Slowly, companies are getting wise to this ability to measure the buying and selling processes. Online, READ-ability is built in at every turn . Result of marketing n advertisement can be read . Companies are posing questions about their offline campaigns. They're losing patience with advertising and all its promises. It's not that advertising is getting worse. Actually, it seems better n more relevant. It's just too little, too late.
Sure, the Internet has a hand in taking advertising down , showing their terrible ineffectiveness . But there are other factors:
Media fragmentation. TiVo, iPods, hundreds of cable channels, satellite TV n radio, podcasting, Web sites, even PS2 n computer games cut people's time and attention into thousands of teeny fragments. Advertisers have a harder time reaching large population segments. They spend more to reach fewer people. They used to reach the masses with buys on three TV networks; now, they must buy on 92 stations to get the same reach.
Communication acceleration/information availability. Word-of-mouth advertising and
SALESMAN-ship move faster than ever. Bad news about your business or a failure to live up to advertising claims cancel out any image-control advertising. Even great advertising can't serve as a smokescreen for poor selection, an inferior product, and dismal customer service. Slick catalogs n marketing claims can't detract from Dell's CRM's failing or help customer lifetime value, for example. You can fool a lot of people once, but it's much harder to do it twice.
Overemphasized demographics. Demographic targeting has long been the focus of marketing efforts. Problem is, it only tells you where customers might be, not what messages they might respond to.
Creative, rather than persuasive, ad firms. It's revealing only one exec brought up the term MEASURE-able. Also, no one mentioned "results." Clearly, many ad firms still don't get it. If they don't consider MEASURE-ability n results, their advertising are the same as internet spam.
Old-school advertising can't be resuscitated. The landscape has changed. Advertising must morph into something different. Advertising alone isn't enough. Architect a persuasive experience as opposed to broadcasting only what a company wants people to know. u'll inject relevance into every customer touch point no matter where the customer experiences the company or where he is in the buying process.
Companies that best manage and coordinate the customer experience from first touch to post-sale are the ones that will succeed in the future:
They'll learn how to persuade customers in a manner they prefer.
They'll be able to demonstrate relevance to many different buyer types in all stages of the buying cycle by infusing relevance into every touch point.
They'll be able to transform one-time buyers into enthusiastic repeat buyers.
I take website advertising for example . most of the work focuses on what happens when people arrive at their Web sites. Yet we find online persuasive efforts have a back-reaching effect on advertising efforts and a forward-reaching effect on offline sales efforts.
Online persuasion is a great breeding ground for relevant messaging and experiences. It can be used across advertising and sales efforts. In this respect, online marketers have a leg up over their traditional counterparts.
Do you persuade customers or shout advertising messages at them, hoping you can drag them kicking and screaming to your cash register.
Developers, designers, and marketers -- however talented and dedicated -- simply do not know enough about professional selling. It's not where their expertise lies. Yet building and promoting a site that doesn't "know" how to sell is like building a beautiful brick-and-mortar store with a confusing layout, stocking it with great stuff, but then not hiring any salespeople.
For all that's being written about various marketing strategies, success in business – trading-corporate whatsoever, as in any business, isn't about marketing or about design; it's about sales , I repeat can u sell ur stuff .
Ultimately, it's about the conversion rate: ,say, the percentage of visitors your site can turn into buyers. Lots of dot-coms have turned into dot-bombs because even though they spent tons of money on "sexy" designs and tons more driving traffic to their sites, they overlooked the tiny fact that they needed to sell to visitors once they arrived at the site. The sad thing is, many of those visitors would have bought happily and could have left delighted.
Now, imagine pulling these circles apart, so sales moves farther and farther away from marketing. How much buying do you have left? (Hint: Less and less until you have none. Zero. Nada.) Now imagine pushing these circles together, so sales and marketing increasingly overlap. What are you seeing? How much your buying will increase!
Before your potential customers arrive at your web site, they are exposed to a lot of external messages and compare those messages to their internal desires and values. This is where marketing plays an important role in creating the propensity to buy. But as soon as a visitor begins to interact with your "digital store," all the marketing in the world isn't going to save you if your site doesn't know how to sell.
Think of it this way. You see an advertisement on TV in which a car manufacturer tells you it makes the safest car out there, and the ad prominently displays lots of images of an adorable, safe baby and happy parents enjoying their worry-free car ride. Suppose you've got a baby. You want him or her riding in the safest car. You think maybe you should look into buying this car. So you and your baby head to the nearest dealership that sells this car.
You walk in with the propensity to buy, but you still need to be sold on the product. You have questions about options, service, and which model would best suit your needs. You want to be treated like you matter. You want to feel good about the decision to buy. Without a salesperson holding your hand throughout the sales process, treating you the way you want to be treated, and selling to you the way you want to be sold to, you probably aren't going to buy a thing from this dealership, even if it does sell the safest car in the world.
Think of a smaller-ticket item. I wanted to buy a photo-quality printer because I'm playing around with digital cameras these days. I came across an advertisement that promised the product would give me "superior quality at the incredible price of $175." I enthusiastically trotted off to that store and found myself standing in a huge aisle filled with printers.
All of a sudden, I started wondering if maybe there wasn't an even better printer for my needs. I pushed a few of the test buttons and got some test printouts. Holding them in my hand, I looked for a salesperson. There was no one around. I read some of the fact sheets but had more questions. There was still no salesperson in sight. I now have the printouts on my desk, but I didn't buy a printer.
Marketing got me to the store, but it didn't result in a sale. Had someone bothered to help me, I might have bought that RM450 printer. If this same person were good at selling, he or she might even have been able to make me feel good about buying the next model up (up-selling) or adding a cable, an extra toner cartridge, and some paper to my order (cross-selling). Or he or she might have helped me figure out that I really would be better off with a different brand.
It just as easily could have gone another way, but one that would have been just as bad: Even without the benefit of a salesperson, I might have bought that RM450 printer, carted it home, installed it, and then been dissatisfied with my purchase. And if I'd bought it and it worked fine? I would still be wondering if I'd gotten the best deal for my needs, which still leaves me somewhere short of being completely delighted. So, the end result in that case is that I'm not likely to return (customer retention) to that store because it hasn't shown that it acknowledges and values the role of sales -- which is another way of saying that it doesn't acknowledge and value me!
Are u getting the idea? Shoppers want to buy, and they do want to be sold to. They don't, however, want to be "pushed." Yet the average conversion rate on the web is only 2 percent, while the average conversion rate in the brick-and-mortar world is approximately 50 percent.
Do you think just maybe there's something big that's lacking in the way e-commerce sites function?
By all means, drive traffic to your site. But look at the Venn diagram, and you can clearly see that marketing alone must fail. In order to sell more of anything, you need to do more selling. It is that simple.
Before I explain, let me ask u ,what is the difference between SALES n MARKETING ?
Truth is, they're almost identical. Or they should be. The only true difference between the two is the ability to accurately measure cause and effect. It's easier to fire an ineffective salesman than an ineffective ad firm. At least, it used to be. Ineffective advertising has finally been exposed, n , like a vampire, it's withering away under the rays of sunlight.
Where does the light come from? Web analytics. Web analytics is a cure for not only bad advertising but also bad sales. We can now measure the effects of offsite ads and online conversion. We can measure what actually happens rather than speculate. We see when email or banners are working but the site is failing. We know more about our customers, what they do, and in some cases why they do it.
Slowly, companies are getting wise to this ability to measure the buying and selling processes. Online, READ-ability is built in at every turn . Result of marketing n advertisement can be read . Companies are posing questions about their offline campaigns. They're losing patience with advertising and all its promises. It's not that advertising is getting worse. Actually, it seems better n more relevant. It's just too little, too late.
Sure, the Internet has a hand in taking advertising down , showing their terrible ineffectiveness . But there are other factors:
Media fragmentation. TiVo, iPods, hundreds of cable channels, satellite TV n radio, podcasting, Web sites, even PS2 n computer games cut people's time and attention into thousands of teeny fragments. Advertisers have a harder time reaching large population segments. They spend more to reach fewer people. They used to reach the masses with buys on three TV networks; now, they must buy on 92 stations to get the same reach.
Communication acceleration/information availability. Word-of-mouth advertising and
SALESMAN-ship move faster than ever. Bad news about your business or a failure to live up to advertising claims cancel out any image-control advertising. Even great advertising can't serve as a smokescreen for poor selection, an inferior product, and dismal customer service. Slick catalogs n marketing claims can't detract from Dell's CRM's failing or help customer lifetime value, for example. You can fool a lot of people once, but it's much harder to do it twice.
Overemphasized demographics. Demographic targeting has long been the focus of marketing efforts. Problem is, it only tells you where customers might be, not what messages they might respond to.
Creative, rather than persuasive, ad firms. It's revealing only one exec brought up the term MEASURE-able. Also, no one mentioned "results." Clearly, many ad firms still don't get it. If they don't consider MEASURE-ability n results, their advertising are the same as internet spam.
Old-school advertising can't be resuscitated. The landscape has changed. Advertising must morph into something different. Advertising alone isn't enough. Architect a persuasive experience as opposed to broadcasting only what a company wants people to know. u'll inject relevance into every customer touch point no matter where the customer experiences the company or where he is in the buying process.
Companies that best manage and coordinate the customer experience from first touch to post-sale are the ones that will succeed in the future:
They'll learn how to persuade customers in a manner they prefer.
They'll be able to demonstrate relevance to many different buyer types in all stages of the buying cycle by infusing relevance into every touch point.
They'll be able to transform one-time buyers into enthusiastic repeat buyers.
I take website advertising for example . most of the work focuses on what happens when people arrive at their Web sites. Yet we find online persuasive efforts have a back-reaching effect on advertising efforts and a forward-reaching effect on offline sales efforts.
Online persuasion is a great breeding ground for relevant messaging and experiences. It can be used across advertising and sales efforts. In this respect, online marketers have a leg up over their traditional counterparts.
Do you persuade customers or shout advertising messages at them, hoping you can drag them kicking and screaming to your cash register.
Developers, designers, and marketers -- however talented and dedicated -- simply do not know enough about professional selling. It's not where their expertise lies. Yet building and promoting a site that doesn't "know" how to sell is like building a beautiful brick-and-mortar store with a confusing layout, stocking it with great stuff, but then not hiring any salespeople.
For all that's being written about various marketing strategies, success in business – trading-corporate whatsoever, as in any business, isn't about marketing or about design; it's about sales , I repeat can u sell ur stuff .
Ultimately, it's about the conversion rate: ,say, the percentage of visitors your site can turn into buyers. Lots of dot-coms have turned into dot-bombs because even though they spent tons of money on "sexy" designs and tons more driving traffic to their sites, they overlooked the tiny fact that they needed to sell to visitors once they arrived at the site. The sad thing is, many of those visitors would have bought happily and could have left delighted.
Now, imagine pulling these circles apart, so sales moves farther and farther away from marketing. How much buying do you have left? (Hint: Less and less until you have none. Zero. Nada.) Now imagine pushing these circles together, so sales and marketing increasingly overlap. What are you seeing? How much your buying will increase!
Before your potential customers arrive at your web site, they are exposed to a lot of external messages and compare those messages to their internal desires and values. This is where marketing plays an important role in creating the propensity to buy. But as soon as a visitor begins to interact with your "digital store," all the marketing in the world isn't going to save you if your site doesn't know how to sell.
Think of it this way. You see an advertisement on TV in which a car manufacturer tells you it makes the safest car out there, and the ad prominently displays lots of images of an adorable, safe baby and happy parents enjoying their worry-free car ride. Suppose you've got a baby. You want him or her riding in the safest car. You think maybe you should look into buying this car. So you and your baby head to the nearest dealership that sells this car.
You walk in with the propensity to buy, but you still need to be sold on the product. You have questions about options, service, and which model would best suit your needs. You want to be treated like you matter. You want to feel good about the decision to buy. Without a salesperson holding your hand throughout the sales process, treating you the way you want to be treated, and selling to you the way you want to be sold to, you probably aren't going to buy a thing from this dealership, even if it does sell the safest car in the world.
Think of a smaller-ticket item. I wanted to buy a photo-quality printer because I'm playing around with digital cameras these days. I came across an advertisement that promised the product would give me "superior quality at the incredible price of $175." I enthusiastically trotted off to that store and found myself standing in a huge aisle filled with printers.
All of a sudden, I started wondering if maybe there wasn't an even better printer for my needs. I pushed a few of the test buttons and got some test printouts. Holding them in my hand, I looked for a salesperson. There was no one around. I read some of the fact sheets but had more questions. There was still no salesperson in sight. I now have the printouts on my desk, but I didn't buy a printer.
Marketing got me to the store, but it didn't result in a sale. Had someone bothered to help me, I might have bought that RM450 printer. If this same person were good at selling, he or she might even have been able to make me feel good about buying the next model up (up-selling) or adding a cable, an extra toner cartridge, and some paper to my order (cross-selling). Or he or she might have helped me figure out that I really would be better off with a different brand.
It just as easily could have gone another way, but one that would have been just as bad: Even without the benefit of a salesperson, I might have bought that RM450 printer, carted it home, installed it, and then been dissatisfied with my purchase. And if I'd bought it and it worked fine? I would still be wondering if I'd gotten the best deal for my needs, which still leaves me somewhere short of being completely delighted. So, the end result in that case is that I'm not likely to return (customer retention) to that store because it hasn't shown that it acknowledges and values the role of sales -- which is another way of saying that it doesn't acknowledge and value me!
Are u getting the idea? Shoppers want to buy, and they do want to be sold to. They don't, however, want to be "pushed." Yet the average conversion rate on the web is only 2 percent, while the average conversion rate in the brick-and-mortar world is approximately 50 percent.
Do you think just maybe there's something big that's lacking in the way e-commerce sites function?
By all means, drive traffic to your site. But look at the Venn diagram, and you can clearly see that marketing alone must fail. In order to sell more of anything, you need to do more selling. It is that simple.
Wednesday, December 5, 2007
The real crap are Economic Corridors, stupid!
Early of this December , we have been shocked by large demostration by Indian people at Kuala Lumpur . The people called themselves as HINDRAF voiced up their disatisfaction of how the Indian people has been discriminated economically and their standard of living is very poor compared to Malay(landlord race) and Chinese(same as Indian minority immigrant) . Prime Minister Abdullah Badawi and the leading party , UMNO has used this sudden issue to run away from of government's well-known weaknesses since the old man replace Dr Mahathir as Prime Minister .
The Hindraf issue has swayed public and online attention from the true crap faced by the nation under the current administration. There is likely to be more than meet the eyes. "Could it be distraction to grab the attention of the public away?", asked conspirasy theoreticians are sayingIf there are poor Indians being given a crap deal in the estate, deal with it. For the other demands which are crap, screw them!
If the claim that Indian grievances have been given crap attention by certain Government officials and politicians, every Malaysians are getting that same crap! Crap to those officials and politicians. Yes, crap the oppositions too for not properly delivering the issues in the Houses.For that there is no any reason for Malays to lose their head over this. Let not our attention be swayed by some extremist Hindraf nutheads or Malay hotheads. Violence and vigilante-ism will only make things worse and worst.The economic corridors launched are craps that the public should focus their attentions and it is outcry worth shouting out. Much has been said in this and other blogs. There are few blog postings on the Internet that highlighted few pertinent issues and developments on the Economic Corridors. Extracts of the postings are edited and reproduced below.Infringement Against the Federalism SpiritThe Penang Watch blog wrote an article entitled "Anti-NCER/PGCC movements a reflection of rejection of federalising powers?".
After five Economic Corridor announced and launched, some patterns can be discerned as a shift of power to the Federal Government from the State Government. Increasingly, the State Governments, who rely on Federal Government on development allocations, can only exchange these funds by giving up control over development.Some relevant characteristics of the Economic Corridors:1. It is based on real estate or land speculations.2. It is run by Federal Agencies through implementation Agencies chaired by Federal Ministers or Politicians or GLCs representatives.3. The Local Councils may lose oversight or approval power over such projects, thus making them redundant. Council rules on densities and land use are altered to suit federal needs.4. State governments can only watch with bewilderment on what goes on in their own land, even though land is about the only things left in their hand.5. This Federal juggernaut need to be stopped. Otherwise, they may be waiting for the day when the redundant State Government is disposed off or made into symbolic, titular state reps.These are genuine craps because the direction the Economic Corridors are heading is against the spirit of the Federation of Malaya Agreement in 1948. The basis of the Federation of Malaya is the sovereign Malay states in Semenanjung Tanah Melayu combined to become the Federation.
Lets be reminded that this Agreement was the replacement to the historical dispute of Malayan Union of 1946. UMNO was formed to struggle against the termination of the State sovereignty and advancing the British colonialisation process .
The presence of Singapore in Malaysia in 1963 revived a 1920s "Malaya for Malayan" political slogan of Tun Tan Cheng Lok as "Malaysian Malaysia" slogan. Tun Tan had in fact made a significant contribution to the British towards the centralisation Malayan Union idea during his exile from Japanese Occupation in India.Singapore was eventually "kicked" out of the Federation. In their exuberance to campaign this similar "centralisation" idea to a fragile race relation Malaya, it had resulted in racial clashes. Their absence did not do tide down the situation as racial strife continued and culminated into the tragic May 13, 1969 incident."Malaysian Malaysia" promotes "equality" without "fair" consideration for the economic condition of the Bumiputera. Malaysian Malaysia is Malayan Union II which UMNO had fought against to preserve the sovereignty.
It was Tun Abdul Razak's wisdom to reform the nation towards the proper path of racial unity.The current Economic Corridors can hereby be summed up as an indirect attempt to dismantle the Federation. The Economic Corridors will reduce the relevance of the state and ultimately lead to the dissolution of the states. Perhaps the unity state could be a Republic practising laisse fairre economy with no social or welfare consideration for the people.There are those that believed the greater relevance of Khazanah was a consolidation of economic power for the convenience of a certain "invisible hands". The Economic Corridors seemed to be a political power consolidation exercise disguised as centralisation of economic management. Thus the Economic Corridors could have wider implication to the political, economic, legal and security spectre of the nation.The scary reality of sleepy Abdullah Badawi as an incompetent yet powerful Prime Minister is that the true power lies within the instruction of his advisers. It is a hypothesis accepted widely by the public that he is now at the behest of Western powers and he doesn't know it. By the time the whole power consolidation and societal restructuring exercise is comleted, thats likely to include a review of the Social Agreement, the next Prime Minister will be an extremely powerful leader.
Of late, the Economic Corridors has been dubbed "Kerry-dor" by political pundits (It comes from the name Kyari Jamaludin,Prime Minister beloved son-in-low) . It is implying of Khairy Jamaluddin's hand in this manipulation of power to build himself into a powerful Prime Minister-by-40. In reality, it is plain jane Malayan Union III.The sad reality the proud UMNO members have to live with the guilt that it is the few top UMNO leadership that conjured and forced this idea on the reluctant people, particularly of Johor.Thats Crap! Crap! Crap! When will the members have the crap to throw that nincompoop crap out?
The Hindraf issue has swayed public and online attention from the true crap faced by the nation under the current administration. There is likely to be more than meet the eyes. "Could it be distraction to grab the attention of the public away?", asked conspirasy theoreticians are sayingIf there are poor Indians being given a crap deal in the estate, deal with it. For the other demands which are crap, screw them!
If the claim that Indian grievances have been given crap attention by certain Government officials and politicians, every Malaysians are getting that same crap! Crap to those officials and politicians. Yes, crap the oppositions too for not properly delivering the issues in the Houses.For that there is no any reason for Malays to lose their head over this. Let not our attention be swayed by some extremist Hindraf nutheads or Malay hotheads. Violence and vigilante-ism will only make things worse and worst.The economic corridors launched are craps that the public should focus their attentions and it is outcry worth shouting out. Much has been said in this and other blogs. There are few blog postings on the Internet that highlighted few pertinent issues and developments on the Economic Corridors. Extracts of the postings are edited and reproduced below.Infringement Against the Federalism SpiritThe Penang Watch blog wrote an article entitled "Anti-NCER/PGCC movements a reflection of rejection of federalising powers?".
After five Economic Corridor announced and launched, some patterns can be discerned as a shift of power to the Federal Government from the State Government. Increasingly, the State Governments, who rely on Federal Government on development allocations, can only exchange these funds by giving up control over development.Some relevant characteristics of the Economic Corridors:1. It is based on real estate or land speculations.2. It is run by Federal Agencies through implementation Agencies chaired by Federal Ministers or Politicians or GLCs representatives.3. The Local Councils may lose oversight or approval power over such projects, thus making them redundant. Council rules on densities and land use are altered to suit federal needs.4. State governments can only watch with bewilderment on what goes on in their own land, even though land is about the only things left in their hand.5. This Federal juggernaut need to be stopped. Otherwise, they may be waiting for the day when the redundant State Government is disposed off or made into symbolic, titular state reps.These are genuine craps because the direction the Economic Corridors are heading is against the spirit of the Federation of Malaya Agreement in 1948. The basis of the Federation of Malaya is the sovereign Malay states in Semenanjung Tanah Melayu combined to become the Federation.
Lets be reminded that this Agreement was the replacement to the historical dispute of Malayan Union of 1946. UMNO was formed to struggle against the termination of the State sovereignty and advancing the British colonialisation process .
The presence of Singapore in Malaysia in 1963 revived a 1920s "Malaya for Malayan" political slogan of Tun Tan Cheng Lok as "Malaysian Malaysia" slogan. Tun Tan had in fact made a significant contribution to the British towards the centralisation Malayan Union idea during his exile from Japanese Occupation in India.Singapore was eventually "kicked" out of the Federation. In their exuberance to campaign this similar "centralisation" idea to a fragile race relation Malaya, it had resulted in racial clashes. Their absence did not do tide down the situation as racial strife continued and culminated into the tragic May 13, 1969 incident."Malaysian Malaysia" promotes "equality" without "fair" consideration for the economic condition of the Bumiputera. Malaysian Malaysia is Malayan Union II which UMNO had fought against to preserve the sovereignty.
It was Tun Abdul Razak's wisdom to reform the nation towards the proper path of racial unity.The current Economic Corridors can hereby be summed up as an indirect attempt to dismantle the Federation. The Economic Corridors will reduce the relevance of the state and ultimately lead to the dissolution of the states. Perhaps the unity state could be a Republic practising laisse fairre economy with no social or welfare consideration for the people.There are those that believed the greater relevance of Khazanah was a consolidation of economic power for the convenience of a certain "invisible hands". The Economic Corridors seemed to be a political power consolidation exercise disguised as centralisation of economic management. Thus the Economic Corridors could have wider implication to the political, economic, legal and security spectre of the nation.The scary reality of sleepy Abdullah Badawi as an incompetent yet powerful Prime Minister is that the true power lies within the instruction of his advisers. It is a hypothesis accepted widely by the public that he is now at the behest of Western powers and he doesn't know it. By the time the whole power consolidation and societal restructuring exercise is comleted, thats likely to include a review of the Social Agreement, the next Prime Minister will be an extremely powerful leader.
Of late, the Economic Corridors has been dubbed "Kerry-dor" by political pundits (It comes from the name Kyari Jamaludin,Prime Minister beloved son-in-low) . It is implying of Khairy Jamaluddin's hand in this manipulation of power to build himself into a powerful Prime Minister-by-40. In reality, it is plain jane Malayan Union III.The sad reality the proud UMNO members have to live with the guilt that it is the few top UMNO leadership that conjured and forced this idea on the reluctant people, particularly of Johor.Thats Crap! Crap! Crap! When will the members have the crap to throw that nincompoop crap out?
Tuesday, December 4, 2007
Malaysia Is Not Sri Lanka . Podah !
A gentleman (I hope I am right) by the name of Sudhir Chadda wrote in India Daily that the situation (ill-treatment of ethnic Indians in Malaysia) is far graver than understood. He was responding to the so-called 'ill-treatment and ethnic cleansing' of Indians in Malaysia as claimed by Hindraf (Hindu Rights Action Force)."India faces another erupting 'Sri Lanka' in Malaysia. The problem in Sri Lanka is the manifestation of a majority ethnic community continuing centuries of human rights abuse and discrimination on a minority ethnic group. India as a country did little to support the Tamils that want justice. Now it is too late. The civil war in Sri Lanka is real," Chadda added.
He claimed that a similar situation "is arising in Malaysia."
"The Indian communities in Malaysia are abused for centuries. The human rights abuse goes well beyond a few cases. It is an attempt by the majority ethnic groups to literally exterminate the Indian ethnicity in Malaysia," Chadda wrote.
He said India must rise and tell the Malaysian authorities that human rights of Indian ethnic communities will not be tolerated.
"India should threaten militarily and economically. Fiscal, trade and diplomatic boycott is the first step.
"Indian Navy should be authorised to use all means including serious blockades to make the Malaysian authorities know that India will not tolerate ethnic abuse of Indians in Malaysia," he said.
Chadda added that "Malaysian authorities do not understand the slogan of decency. They do understand the tone of military threat. It is time India moves for the Indians. It is time India tells the world stop abusing Indians.
Now, who is this Chadda fellow trying to scare with military threats and naval blockades? Podah!
Well for his information, since he is misinformed and confused and hopefully not insane person, you cannot compare Malaysia with the situation in Sri Lanka. By claiming that 'a similar situation is arising in Malaysia' clearly indicates that you are 'nuts'.
Malaysians in general, Indian-Malaysians included, were fed up and annoyed with the wild accusations hurled by Hindraf especially on the ethnic cleansing.
There are Indian-Malaysian ministers, deputy-ministers, parliamentary secretaries, senior civil servants, senior military and police officers, senior judiciary officers, business tycoons, multi-millionaires and even billionaires, there are Tamil schools (which one cannot find in Singapore) and Hindu temples constructed legally in all Malaysian states.
In Batu Caves, Kuala Lumpur you can see the tallest standing statue of the popular (especially in Tamil Nadu) Hindu God, Murugan, which you cannot find such a majestic statue in other non-Hindu countries outside India (Tamil Nadu).
As for calling on the Indian government to 'intervene' including with military threat, Chadda must be reminded that we are not living in the stone age or the era when powerful empires went on world conquest. The United States had done that and now they are suffering in Afghanistan and Iraq.
We are not talking about Indian nationals living or working in Malaysia. We are talking of Indian-Malaysians. They are not citizens of India. They are Malaysian citizens.
India has no right to interfere in the internal affairs of another country unless it is a security or economic threat to India. New Delhi should mind it's own business and refrain from meddling in another country's internal affairs. In the past, India had one way or the other interfered in their regional neighbours' internal affairs such as in Pakistan, Bangladesh, Tibet and even China.
For the record, the majority of Indian-Malaysians are loyal, dedicated and good citizens of Malaysia. They had and continue to contribute to the economic and social developments of Malaysia. Hindraf, I believed, did not represent the majority but a minority voice of Malaysian Hindus, not even Malaysian Indians in general bearing in mind there are Tamil Muslims, Gujerati Hindus and Muslims, Punjabi Sikhs and Muslims and the Malayalee Hindus and Muslims.
He claimed that a similar situation "is arising in Malaysia."
"The Indian communities in Malaysia are abused for centuries. The human rights abuse goes well beyond a few cases. It is an attempt by the majority ethnic groups to literally exterminate the Indian ethnicity in Malaysia," Chadda wrote.
He said India must rise and tell the Malaysian authorities that human rights of Indian ethnic communities will not be tolerated.
"India should threaten militarily and economically. Fiscal, trade and diplomatic boycott is the first step.
"Indian Navy should be authorised to use all means including serious blockades to make the Malaysian authorities know that India will not tolerate ethnic abuse of Indians in Malaysia," he said.
Chadda added that "Malaysian authorities do not understand the slogan of decency. They do understand the tone of military threat. It is time India moves for the Indians. It is time India tells the world stop abusing Indians.
Now, who is this Chadda fellow trying to scare with military threats and naval blockades? Podah!
Well for his information, since he is misinformed and confused and hopefully not insane person, you cannot compare Malaysia with the situation in Sri Lanka. By claiming that 'a similar situation is arising in Malaysia' clearly indicates that you are 'nuts'.
Malaysians in general, Indian-Malaysians included, were fed up and annoyed with the wild accusations hurled by Hindraf especially on the ethnic cleansing.
There are Indian-Malaysian ministers, deputy-ministers, parliamentary secretaries, senior civil servants, senior military and police officers, senior judiciary officers, business tycoons, multi-millionaires and even billionaires, there are Tamil schools (which one cannot find in Singapore) and Hindu temples constructed legally in all Malaysian states.
In Batu Caves, Kuala Lumpur you can see the tallest standing statue of the popular (especially in Tamil Nadu) Hindu God, Murugan, which you cannot find such a majestic statue in other non-Hindu countries outside India (Tamil Nadu).
As for calling on the Indian government to 'intervene' including with military threat, Chadda must be reminded that we are not living in the stone age or the era when powerful empires went on world conquest. The United States had done that and now they are suffering in Afghanistan and Iraq.
We are not talking about Indian nationals living or working in Malaysia. We are talking of Indian-Malaysians. They are not citizens of India. They are Malaysian citizens.
India has no right to interfere in the internal affairs of another country unless it is a security or economic threat to India. New Delhi should mind it's own business and refrain from meddling in another country's internal affairs. In the past, India had one way or the other interfered in their regional neighbours' internal affairs such as in Pakistan, Bangladesh, Tibet and even China.
For the record, the majority of Indian-Malaysians are loyal, dedicated and good citizens of Malaysia. They had and continue to contribute to the economic and social developments of Malaysia. Hindraf, I believed, did not represent the majority but a minority voice of Malaysian Hindus, not even Malaysian Indians in general bearing in mind there are Tamil Muslims, Gujerati Hindus and Muslims, Punjabi Sikhs and Muslims and the Malayalee Hindus and Muslims.
Monday, December 3, 2007
What we give , we can take back !!!
Everything that got to do with the good thing about Malay can be linked in one way or another to , Dasar Ekonomi Baru (DEB) . Being a Malay , being a son of ex-banker , and staff of national industry player , I sometime attend so-called CORPORATE funcions or mix with so-called BUSINESS-men (who actually not sell , but just Malay rent-seekers) . This industry and malay community represents an example of "What we give , we can takeback!" . Almost all players in this industry are beneficiaries or sometimes VICTIMs of "What we give we can take back!" .
In the business of power generation ,only few malay are the owner , but probably none ( I think) . A famous state conglomerate , Johor Corp , they introduced thing like Intrapreneur concept , some choosen malay are given business to handle deal that originally handled by state owned companies . No need to find to struggle to find new market , no need to breakthrough to sell . Just untung atas angin , and of course , the Johor corp can take back the contract , the right anytime . They held many dinners and seminars . At these dinners , the table talk is seldomly about the business , the engineering , the gas supply issue , or technology in power generation industry .Why ? This is just another common sense . If you are not the real owner or real player , and your money comes from "What we give , we can take back!" , you dont really need to talk shop . You need not know your business very well at all . The front and back end of your business are already signed and sealed - all you need to do is just collect the in-between your revenue and cost - in what we usually call as PROFIT . But once , when I sit beside a young chinese executive , all he talked about is business , and the real issues - about power output from different gas turbines and gas supply issues that affect his business .
To get back to subject , the politic of "What we give , we can take back !" has resulted in corporate malay and contractors , not developing enough sense of propriety over the asset their control . It is given to them on silver plate . They dont earn . And also dont forget , it can also be taken away from them anytime . That's why there is no need to talk shop in dinners .
Some smart people do take advantage of this "What we give , we can take back!" policy . A certain association of women entrepreneurs , sometimes organize lunches and dinners for its members . But it may cost alot just to attend those functions . Why their food so damn expensive ? Why alot people come even the food are expensive ? The menu are not that great . The attractions are ministers and VIP who are going to attend them . If the VIP are from authorities that greatly involve in "What we give , we can take back!" business , then the result can be very big .
Entrepreneurs who depend on the Government for loan , but also sell their good and services back to government , and those who hunt only government contracts and projects frequently run into mess . The are rarely go to the market to find solution for their problems . The are not trained to adjust and to think , as normal market oriented businesses usually do . The problems and solutions only lies in the government . Sometimes they didnt get projects or contracts . Sometimes they didnt get enough money from the government . Sometimes they sell their good and services to government , but are not paid enough and on time . So they will pay for the dinner or lunches just to meet or pose a question to the VIP , hoping that their money problem will be solved . The front and back of their businesses are taken care of by government . "What we give , we can take back !" . Other academics , intellectuals , and critics have used the term "RENTAL ECONOMY" to call this lazy polizy . The one gain benefit from the system are called RENTAL SEEKERs .
If we look at Malaysia's well-known non malay bilionaires like Vincent Tan , Lim Goh Tong , Ananda Krishnan and Yeoh family (YTL) , they are all actually beneficiaries of RENTAL ECONOMY too . Vincent Tan's fortune comes from sole franchise license on his Sports Toto . This is obvious monopoly because no other such license will ever be issueds . Monopoly on gaming and gambling (what is the difference?) also what made billions for Lim Goh Tong's Genting casino . Ananda Krishnan made his fortune through monopoly is horse gambling , then monopoly on ASTRO .
The Kuok family made fortune when they control monopoly over sugar . Such RENTAL ECONOMY gave them initial millions to be used in later monopoly . YTL Group were also successful without fair competition . Among the independent power providers , everyone in Malaysia already knows YTL got the juiciest deal from government through TNB . TNB @ government pays highest tariff to YTL . YTL's monopoly over high tariff is YTL's money spinner . It is unlikely TNB will enter any of such deal anymore , or at least revise them .
But if you are not within the right circles , then you may become a case of "I cant get anything !" .
In the business of power generation ,only few malay are the owner , but probably none ( I think) . A famous state conglomerate , Johor Corp , they introduced thing like Intrapreneur concept , some choosen malay are given business to handle deal that originally handled by state owned companies . No need to find to struggle to find new market , no need to breakthrough to sell . Just untung atas angin , and of course , the Johor corp can take back the contract , the right anytime . They held many dinners and seminars . At these dinners , the table talk is seldomly about the business , the engineering , the gas supply issue , or technology in power generation industry .Why ? This is just another common sense . If you are not the real owner or real player , and your money comes from "What we give , we can take back!" , you dont really need to talk shop . You need not know your business very well at all . The front and back end of your business are already signed and sealed - all you need to do is just collect the in-between your revenue and cost - in what we usually call as PROFIT . But once , when I sit beside a young chinese executive , all he talked about is business , and the real issues - about power output from different gas turbines and gas supply issues that affect his business .
To get back to subject , the politic of "What we give , we can take back !" has resulted in corporate malay and contractors , not developing enough sense of propriety over the asset their control . It is given to them on silver plate . They dont earn . And also dont forget , it can also be taken away from them anytime . That's why there is no need to talk shop in dinners .
Some smart people do take advantage of this "What we give , we can take back!" policy . A certain association of women entrepreneurs , sometimes organize lunches and dinners for its members . But it may cost alot just to attend those functions . Why their food so damn expensive ? Why alot people come even the food are expensive ? The menu are not that great . The attractions are ministers and VIP who are going to attend them . If the VIP are from authorities that greatly involve in "What we give , we can take back!" business , then the result can be very big .
Entrepreneurs who depend on the Government for loan , but also sell their good and services back to government , and those who hunt only government contracts and projects frequently run into mess . The are rarely go to the market to find solution for their problems . The are not trained to adjust and to think , as normal market oriented businesses usually do . The problems and solutions only lies in the government . Sometimes they didnt get projects or contracts . Sometimes they didnt get enough money from the government . Sometimes they sell their good and services to government , but are not paid enough and on time . So they will pay for the dinner or lunches just to meet or pose a question to the VIP , hoping that their money problem will be solved . The front and back of their businesses are taken care of by government . "What we give , we can take back !" . Other academics , intellectuals , and critics have used the term "RENTAL ECONOMY" to call this lazy polizy . The one gain benefit from the system are called RENTAL SEEKERs .
If we look at Malaysia's well-known non malay bilionaires like Vincent Tan , Lim Goh Tong , Ananda Krishnan and Yeoh family (YTL) , they are all actually beneficiaries of RENTAL ECONOMY too . Vincent Tan's fortune comes from sole franchise license on his Sports Toto . This is obvious monopoly because no other such license will ever be issueds . Monopoly on gaming and gambling (what is the difference?) also what made billions for Lim Goh Tong's Genting casino . Ananda Krishnan made his fortune through monopoly is horse gambling , then monopoly on ASTRO .
The Kuok family made fortune when they control monopoly over sugar . Such RENTAL ECONOMY gave them initial millions to be used in later monopoly . YTL Group were also successful without fair competition . Among the independent power providers , everyone in Malaysia already knows YTL got the juiciest deal from government through TNB . TNB @ government pays highest tariff to YTL . YTL's monopoly over high tariff is YTL's money spinner . It is unlikely TNB will enter any of such deal anymore , or at least revise them .
But if you are not within the right circles , then you may become a case of "I cant get anything !" .
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